Karla Rosales

Design Leader

I am a human-centered creative leader with over 10 years of experience designing in high-stakes, heavily regulated environments like fintech, healthtech, and enterprise systems. I lead teams that consolidate fragmented platforms and build the operational foundations that let design scale—taking a mobile app from 2.5 to 4.8 stars, cutting design-to-dev time by 30%, and establishing research practices that actually inform product decisions.I am drawn to projects where the path forward is unclear, where we build on existing knowledge and reimagine how it could work better. More about me

Highlights

Worklife Platform transformation

Unifying the Fragments — Platform Experience Consolidation

Worklife Mobile App

From 2.5-star ratings to 4.8 stars—from user frustration to daily reliability

AI experience language

Connected design patterns across generative AI, chatbots, and personalized messaging.

Designed enterprise solutions for 70% of Fortune 100 clients.

Replacing assumptions with insights and evidence from clients and users.

My thoughts on Product, People and Tech

Work Experience

Working fractional right now, but open to consulting gigs, contracts, or the right full-time opportunity. Feel free to contact me at karla@karlarosales.net